Role: Community Growth Associate
Social media management · KOL management · AMAs · Partnerships
0→10,000+ followers, 3M+ impressions, 13 KOLs, 6 AMAs, 2 B2B integrations.
Overview
Entangle is a programmable interoperability layer connecting all blockchains, data sources, and the real world. The protocol had an established community and distribution footprint, but its ecosystem X account was at zero; a new channel to launch, alongside existing ones to scale.
Impact
Cross-chain infrastructure is hard to explain and easy to ignore. Entangle needed content that made its stack legible to developers and traders alike, a new social channel built from scratch, and a way to turn passive readers into on-chain participants and partners. Content, community, KOLs, and live events were running as separate efforts when they needed to feed one funnel.
Work
I worked across social, content, KOLs, live events, and partnerships, launching a new distribution channel while supporting and scaling the protocol’s existing community.
On social, I launched and ran the ecosystem X account as a new channel, owning the posting calendar, narrative consistency, and engagement, developing and testing content formats until the winners were clear: deep-dive threads for technical depth, protocol explainers for accessibility, and crypto-native memes for reach. The account went from 0 to 10,000+ followers.
Alongside it, I supported daily Telegram and Discord operations, answering questions, resolving user complaints, and sustaining engagement in the gaps between announcements.
0 → 10,000+ Followers
Launched the ecosystem X account as a new channel and scaled it past 10,000 followers in four months through tested, repeatable content formats.
3M+ Impressions
Generated 2M+ verified impressions through owned content and a further 1M+ through a managed roster of 13 KOLs.
2 B2B Partnerships Secured
Converted community and content relationships into strategic partnerships that shipped as direct product integrations.