My foundation was built in the trenches of multi-channel digital marketing. At Coders Triangle Plc, I ran go-to-market across a portfolio of Web3, EdTech, and real estate products, designing content strategies, sourcing partners, A/B testing landing pages, and building acquisition funnels for platforms like MCH, a two-sided campus housing marketplace.

Driving traffic and optimizing funnels taught me something that shaped everything since: a brilliant strategy will always bottleneck if the execution depends on manual labor.

The best campaigns collapse when sales teams have to research leads by hand, or when community managers track partner deliverables in chaotic spreadsheets. I realized I couldn’t just design the strategy, I had to build the machine that runs it.

Across four years running my own consultancy, IfezContent, I handled positioning, websites, and acquisition campaigns for SMBs, learning firsthand what makes a user click and convert.

Scaling Web3 ecosystems at Genome and Entangle is where the two halves came together. I ran KOL partnerships, live audio, and community distribution, then built the infrastructure underneath them: n8n orchestrating Notion and Google Sheets, pulling data through the X API, with an LLM layer verifying partner content automatically. One pipeline running deliverable tracking and partnership lead generation, with no manual data entry on either side.

That’s the standard I hold every system to: zero manual data entry.