Role: Growth and Social Media Manager
KOL partnerships · AMAs · Partnership pipeline · GTM engineering
350K+ unique wallets, 25,000 X followers, 888 NFT mintouts, 56 guest speakers, 10M+ views, 100+ partnerships.
Overview
Genome Protocol is an AI-powered Engagement infrastructure for Web3 projects. They required a direct channel to build trust and control their narrative. The goal was to build a social media engine that turned passive listeners into an active community and drove measurable product adoption.
Impact
Leading up to critical network rollouts, Genome needed a sharp spike in distribution across X and community channels. Managing external partners and daily content required a system that could handle high-volume publishing and partner tracking, alongside live events that captured attention.
Work
I ran the daily social media and brand presence across X and community channels. I published content on product updates, ecosystem news, and educational campaigns, producing visual assets, including videos, memes, and graphics.
To extend reach beyond owned channels, I managed relationships with 36 KOL partners and onboarded UGC creators to scale content amplification, helping mint out an 888-piece NFT collection.
On the live audio side, I organized and hosted 25 Twitter Spaces featuring 56 industry guests. To keep the strategy effective, I analyzed 350+ posts to track performance, identify top-performing formats, and adjust the distribution plan accordingly.
On the engineering side, I built an automated lead-generation and management CRM in Google Sheets for raw data capture, Notion for pipeline orchestration, and n8n to orchestrate it. The system pulled KOL post data directly from the X API, passed content through an OpenAI verification layer to enforce brand compliance, and dynamically updated Notion to verify genuine metrics. One pipeline ran both KOL deliverable tracking and partnership lead generation.
Key Metrics
10M+ Impressions Tracked
Generated across social platforms in 3 months through direct content and KOL distribution.
20,000+ Follower Growth
Grew project X from 20,000 to 45,000 followers using strategic campaign amplification.
32 Partnerships Sourced
Converted X Spaces’ attention into a repeatable deal pipeline, turning guests into partners and protocol integrations.
4,000+ Live Listeners & 56 Guests
Managed 15+ X Spaces as the primary top-of-funnel engine, turning passive listeners into active ecosystem participants.