Role: Digital Marketing Specialist
Acquisition funnels · Partnership sourcing · Content strategy · Launch campaigns
3 product launches, 1,200+ students and 45+ agents onboarded, 35% CAC reduction
Overview
Coders Triangle is a software and blockchain development firm building across Web3, EdTech, and real estate. Launching and scaling that portfolio a decentralised learning environment, a virtual currency, and a campus housing marketplace – required a go-to-market engine none of the products had.
Impact
The company was building complex Web3 and educational technology but had no bridge to retail users. Dense technical offerings needed translating into narratives ordinary people understood, and the products needed acquisition funnels that could drive real adoption in the South-Eastern Nigerian students market and property owners in Ebonyi State, not an abstract global audience. Strategy alone wasn’t enough; I had to own the channels, the funnels, and the partner relationships end to end.
Work
I owned marketing across the firm’s entire portfolio: positioning, launch strategy, acquisition, and partnership sourcing for all three products.
For CTLearn, a student-teacher engagement platform, I ran the launch campaign, sourced schools as institutional partners, and handed qualified prospects to the head of sales to close. For the CT Token, a blockchain-based virtual currency, I ran go-to-market for a technical product that had to make sense to people with no crypto background.
The flagship was MCH (My Campus Homes), a two-sided campus housing marketplace, and I owned both sides. On supply, I sourced and onboarded house agents and property managers through targeted B2B outreach. On demand, I ran co-marketing with the university’s Students Union Government, reaching students through an institutional channel rather than paid acquisition alone, then A/B tested landing pages, ad copy, and funnels continuously to bring acquisition cost down as volume scaled.
Across the portfolio, I owned content strategy on the channels that actually mattered in this market. Facebook and WhatsApp aren’t glamorous, but they were where the users were, and building for the market rather than for the pitch deck is what made the numbers move.
1,200+ Students & 45+ Agents Onboarded
Built both sides of the MCH marketplace, capturing the university market in Ebonyi State through direct agent sourcing and institutional student partnerships.
35% Reduction in CAC
Continuous A/B testing across landing pages, ad copy, and multi-channel funnels dropped blended customer acquisition cost by 35% while total ecosystem engagement scaled.
3 Product Launches
Drove launch campaigns, messaging, partnership sourcing, and multi-channel GTM for three distinct technical products across Web3, EdTech, and real estate.