Overview
A software and blockchain development firm required a comprehensive digital Go-To-Market strategy to launch and scale a diverse portfolio of products, including a decentralized learning environment, a virtual currency, and a campus housing platform.
Impact
The company was building complex Web3 and educational tech but lacked the bridge to retail users. They needed a product marketing engine capable of translating dense technical offerings (DApps, blockchain consultancy) into user-friendly narratives. Simultaneously, they needed robust, multi-channel acquisition funnels to drive real-world adoption, student sign-ups, and localized market dominance in Ebonyi State.
Work
I spearheaded the complete Go-To-Market execution across the firm’s ecosystem. Working cross-functionally with product and design, I engineered the positioning and launch strategies for CTLearn (enhancing student-teacher engagement) and the CT Token (a blockchain-based virtual currency).
For the flagship MCH campus housing platform, I built the multi-channel acquisition funnels from the ground up. I ran continuous A/B tests on landing pages and leveraged analytics to scale both property listings and student demand. Across the board, I owned the overarching content strategy across socials: Facebook and WhatsApp, optimizing growth experiments to turn complex technical architecture into high-converting community narratives.
1,200+ Students & 45+ Agents
Engineered the demand and supply-side acquisition funnels for the MCH platform, capturing universities in Ebonyi State market by onboarding over 1,200 verified students and 45 real estate agents.
45+ Onboarded House Agents
Executed targeted B2B outreach and localized positioning to secure the supply side of the marketplace, successfully onboarding 45+ verified real estate agents and property managers.
35% Reduction in CAC
Relentlessly A/B tested landing pages, ad copy, and multi-channel user funnels to drop the blended Customer Acquisition Cost by 35% while consistently scaling total ecosystem engagement.
3 Major Product Launches
Successfully drove the positioning, messaging, and multi-channel GTM campaigns for three distinct technical products across the Web3, EdTech, and real estate sectors.